Like almost everything else, talent acquisition has been feeling the impact of the coronavirus pandemic. There's a widespread freeze on hiring and companies are unsure about the outlook for their workforces.
However, the pandemic should not undermine your talent strategy. Quite the opposite, in fact. The global talent market has never had more availability, predominantly because they're working from home, on furlough (temporary leave), or because they've faced redundancy. Now is the time to begin building strategic pipelines of quality talent to future-proof your hiring strategy.
By building your pipeline now, you’ll have a coordinated supply of best-fit candidates in the right locations, with the right skill sets and in the areas where you need them most - ready to join your organisation as and when required.
What is talent pipelining?
Talent pipelining is a method of gaining a deep awareness of your key talent markets. It goes a step further than just mapping out suitable candidate profiles. A talent pipeline builds engagement between desired talent markets and your company through research, communication, and assessment. It also creates a forum to positively shape your employer brand.
You may not require the talent in this specific moment of time but, by building your pipeline now, you gain prolonged access to talent markets and a clear understanding of the best talent out there.
6 Group is a global executive search and talent intelligence firm that builds talent pipelines for companies all around the world. Here, we will take you through our key steps in building highly effective talent pipelines.
To deliver a robust and high-grade pipeline for our clients, we typically spend around six weeks identifying, engaging and assessing potential candidates in accordance with our client's desired profiles.
Build your talent pipeline in three steps
Below is the process we follow for building talent pipelines on behalf of our clients.
1. Create the profiles
You need to first understand which talent communities you are seeking to engage with - i.e. demographics, locations, skillsets, and education. Before commencing any talent pipelining project, we first build the "ideal candidate" profile with the client organisation's key stakeholders. Perhaps you're looking to create pipelines for multiple disciplines which, naturally, would mean the creation of multiple profiles.
The talent which we frequently get asked to build pipelines for are typically niche, technically skilled professionals as these people are considered hard-to-find and the company is heavily reliant on them for operational purposes.
It's often a good starting point to identify a cohort of top-performing talent currently in your organisation and within the disciplines you want to build a pipeline for. Their attributes will be that of your ideal candidate. Make clear which technical or functional abilities they hold which makes them excel in their role.
Another consideration should be their behavioural traits as this can form part of a later stage assessment for pipelined candidates.
2. Define the approach
Once you understand the talent markets you're seeking to explore and engage with, you can begin to consider which approach will work best in building a strong talent pipeline.
How you develop your approach can be split into two segments:
1 | Identification: The more channels you utilise for your approach, the wider your access to the desired talent communities will be. We adopt a multitude of tailored sourcing channels during a talent pipelining project. These include:
- Company target lists
- Social media
- Contact networks
- Candidate databases
- Academic alumni sites
2 | Engagement: Building an awareness of your target talent markets is just one half of the battle. How you subsequently entice this identified cohort into potentially joining your organisation - whether that's immediately or at some point in the future - is a test of your attraction capability. Constructing a well-considered and engaging narrative about your organisation to ensure the candidate experience is exceedingly positive is key.
As a global executive search & talent intelligence firm, our clients trust us to act on their behalf. We uphold a highly professional approach which is built around the client organisation's EVP and employer brand. We ensure that the delivery team is well-versed in all aspects of the client's company and we develop first-class, client-branded marketing materials to distribute to all identified candidates.
3. Build the pipeline
Now that you've developed an approach into your desired talent market and a means to engage them, you can begin qualifying their suitability for their inclusion in the pipeline.
For each talent pipeline project, we work with the client to build a bespoke technical assessment which covers the essential skills required in order to perform well in the specific discipline. We then take all potential candidates through this assessment and capture key details to build individual profiles. The data for each candidate we capture includes:
- Full name
- Employment details
- Job title
- Current and expected salary
- Contact information
Ultimately, you're left with a wide-scale awareness of your desired talent market and a pipeline to support your hiring activities for the foreseeable future.
To keep the pipeline both fresh and relevant over the long term, it's necessary to periodically update it. Members of the pipeline may become unavailable as time goes by. To ensure it maintains longevity and usefulness to the client, we keep the pipeline active over an agreed period of time and continuously supplement it with additional suitable members.
What the pipeline
should tell you
The final talent pipeline reports we provide to our clients include:
- A summary of total talent identified: An overview of all identified candidates and evidence-based reasoning for their inclusion in the pipeline.
- Geography of pipelined talent: Where target talent communities of the pipeline are typically located in line with your business locations.
- Gender diversity data: The overall gender balance of the pipeline and other diversity data.
- Competitive analysis: Details of the companies that hold the market share of your target talent.
- Employer brand perception: First-hand research of what candidates think of your reputation as an employer.
- Pipelined talent availability: A balanced spread of pipelined candidate availability - typically over a 12-month period.
- Pipelined candidate details: Individual profiles of each pipeline member and a copy of their respective CV.
About the author
Victoria Oldham is a Senior Client Partner at 6 Group with a focus on Retail & FMCG. As well as executive search assignments, she coordinates several other projects such as talent mapping, leadership advisory and process optimisation. Victoria has extensive assessment experience and is qualified in the Saville suite of products.
Prior to joining 6 Group in 2016, Victoria worked for over three years managing an account for a leading British consumer company, dealing with a variety of key stakeholders, conducting monthly & quarterly reviews and placing a high volume of candidates on both a temporary and contract basis.
Victoria graduated with a BSc in European Politics, Society & Economics from the University of Birmingham. She is also a Saville Wave behavioural assessment practitioner.
Get in touch
For over a decade, 6 Group has built highly effective talent pipelines for companies all around the world and across a multitude of sectors.
If you'd like to learn more about partnering with 6 Group, get in touch.